Sports nutrition brand Warrior has launched a new line of accessible protein, tapping into growing mainstream demand for affordable, everyday protein.
Now available nationwide, Warrior Serious Protein offers consumers a convenient way to incorporate more protein into their daily routines and is available in three classic flavours – Chocolate, Strawberry and Vanilla Milkshake. Serious Protein delivers 24g of protein, 110 calories and just 0.3g of fat per 30g. Designed for everyday use, it can be enjoyed in post-workout shakes, with breakfast or as an afternoon protein top-up.
Each tub contains 16 servings, and the new innovative formula combines soy protein isolate, skimmed milk powder, casein and glutamine peptides, with no added sugar. It is also suitable for vegetarians.
The launch comes amidst rising whey protein prices alongside growing consumer demand for protein products. Increasing interest in fitness and wellness, combined with greater awareness of the importance of maintaining muscle mass among GLP-1 users, are fuelling this growth.
“We wanted to create a protein powder that delivers on the fundamentals consumers are looking for, which is high protein content, great-tasting flavours and an accessible price point,” said founder and CEO Kieran Fisher.
“There’s no avoiding the fact that the cost of whey has increased globally due to high demand, so we’ve looked at how we can offer consumers an accessible alternative without compromising on the things that matter.
“Serious Protein is designed to give more people an affordable way to hit their protein goals. It also sits alongside our bestselling range of whey protein tubs and bars, giving consumers and our retail partners even more choice as demand for protein shows no sign of slowing down.”
Serious Protein is made in Warrior’s own BRCGS certified factory in Trafford Park, Manchester, where the brand has been producing sports nutrition since 2008.
Warrior Serious Protein is available to independent retailers through Booker, Bestway, Parfetts, Costco, United Wholesale (Scotland) and AF Blakemore.