Cornetto is maximising indulgence in the freezer this summer with the launch of Cornetto MAX, a more indulgent Cornetto, to offer shoppers more choice and drive incremental sales for retailers. It will coincide with the roll out of an enhanced recipe across the entire Cornetto portfolio, a new Caramel flavour launch in its soft range and a new Chocolate flavour in the core range, as the brand embarks on an exciting new era.
Cornetto MAX answers consumers demand for more indulgent, textured ice cream experiences. It has multiple layers including a chocolatey disk top, rich sauce centre and a mix of two ice cream flavours.
The range will launch in two flavours: Cornetto MAX Hazelnut & Chocolate combines swirls of chocolate and hazelnut ice cream, with a salted hazelnut sauce and thick chocolatey disk scattered with hazelnut pieces. Cornetto MAX Pistachio brings together pistachio and vanilla ice cream which surrounds a smooth pistachio sauce, topped with a white chocolatey disk and roasted pistachio pieces.
Both flavours have Cornetto’s signature chocolatey cone tip, appealing to existing Cornetto fans looking for a more indulgent frozen treat, as well as attracting new customers.
“Cornetto is the number one ice cream cone brand in the UK and we’re focused on continuing to evolve the range to keep shoppers engaged in the category,” said Emily Godding, Senior Brand Manager, Wall’s Snacking UK at The Magnum Ice Cream Company. “The new Cornetto MAX truly provides maximum indulgence with maximum layers so consumers can enjoy the classic Cornetto taste and amp up the indulgence.”