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Walkers launches its other popular brand flavours as crisps

Walkers launches its other popular brand flavours as crisps
Andy Marino
By Andy MarinoJun 15, 2023
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Snacks brand Walkers is combining three iconic flavours from popular brands with a Walkers crisp. Wotsits Really Cheesy, Monster Munch Pickled Onion and Doritos Chilli Heatwave flavours will be available on a Walkers crisp base for a limited time only. The new format will tap into shopper demand for snacks that are full of flavour and can elevate snacking occasions.

With enjoyment remaining the number-one need when snacking, consumers continue to look for unique, tasty snacks to fulfil this. Walker’s latest trio of crisps are set to drive excitement within the category, at a time when shoppers are looking for more ways to add something different to their snacking repertoire. The brand’s newest offering taps into this consumer trend by bringing together its legendary crisp with three famous flavours from its wider portfolio.

WALKERS BEAUTY PACK X5 Wotsits

The limited-time-only flavours will demonstrate Walkers’ innovative approach to growing the category. Doritos is the UK’s largest tortilla chip brand and Wotsits saw over £130 million in value sales in 2022, while Monster Munch has been enjoyed for many years. Therefore, the combining of the iconic brands will perfectly position the snacks to help retailers tap into demand for interesting formats.

“We know that shoppers are after two main things when they turn to savoury snacks – enjoyment and excitement – and through some of our most iconic flavours and brands, Walkers new limited time flavours will help deliver on both of those needs,” said Jonny Roberts, Senior Brand Manager at Walkers at PepsiCo.

WALKERS BEAUTY PACK X5 Doritos

“As the number one crisps brand, we are well placed to help retailers tap into snacking demands. This launch is just one example of how we have done this and shows how we continue to ramp up our NPD pipeline. The snacks are also non-HFSS as part of our wider commitment to provide smarter snacking choices and cater to the growing number of consumers looking to lead healthier lifestyles.”

In April 2022, Walkers set out an ambition to make 50 per cent of its snack sales come from healthier alternatives by 2025, targeting 30 per cent to come from products that do not classify as HFSS. The brand is now over halfway to reaching this goal, as non-HFSS snacks now account for 15 per cent of Walkers’ overall sale, including the new limited-time edition crisps.

The limited time flavours will be available while stock lasts, from now, and can be found in grocery, wholesale and impulse stores in multipacks and RRP price-marked packs. The launch will be backed by a digital media campaign including social media and shopper marketing support.

Pack Sizes:

· 5x24g SMP (case count 18)

· 65g RRP PMP (case count 15)

· 43g (Tesco exclusive)

RRP:

· PMP - £1.25 RRP

· 5 pack - £1.65 RRP

· 43g - £1 RRP

jonny robertspepsicowalkers

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