This summer, Volvic has teamed up with Marcus Rashford for an exciting new on-pack promotion, giving shoppers the chance to win cash and football prizes every 90 minutes. With strong category momentum and a compelling consumer promotion, now is the perfect time for to stock up on Volvic.
Volvic Touch of Fruit continues to lead the way in convenience, remaining the #1 water brand in Symbols & Independents and growing 8.1 per cent, compared with 2.3 per cent growth for total water in the channel [Circana, 52w/e 15.02.26]. Flavoured waters remain a major growth engine, with Volvic Touch of Fruit commanding a 52 per cent share of the flavoured water segment [Circana, All Outlets GB, 52w/e 27.12.25].
The water category continues to perform strongly, with the market up 13.4 per cent in value and 11.4 per cent in volume year on year [Nielsen ROI Total Scantrack/Circana All Outlets GB, L52 weeks], outperforming wider soft drinks. Momentum is even stronger in flavoured still water, which is growing 17.7 per cent in value highlighting clear demand for drinks that deliver on both taste and health.
Volvic Natural Mineral Water is sourced from the heart of the UNESCO Auvergne Volcanoes Regional Park in France, where the water is slowly filtered through six layers of volcanic rock over five years. This natural filtration process helps create the unique purity and mineral composition that consumers know and trust.