Volvic has signed up Marcus Rashford as its newest brand ambassador, reinforcing its position in the sporting world during a major period for football.
A fully-integrated campaign will launch this summer, building on the Awaken Your Inner Force campaign, which spotlights the role of hydration in supporting both physical and mental performance.
Volvic is currently rolling out an on‑pack promotion across the majority of its products, giving shoppers the chance to win up to £5,000 in cash, alongside football‑themed prizes including footballs signed by Marcus Rashford.
The promotion features across Volvic Touch of Fruit and Volvic Natural Mineral water products and will land in UK retailers including Sainsburys, Waitrose and Tesco from late April onwards.
This announcement marks Volvic’s continued investment and innovation in healthy hydration, with its recent entry into functional water category through the launch of the Volvic Vitamin+ range earlier this month, and its of the much-loved Touch of Fruit Cherry flavour last year.
It comes as the UK waters category has delivered strong year-on-year growth (13.4 per cent value and 11.4 per cent volume), driven by flavoured still water (+17 per cent value) and still benefit water segments (+34 per cent value).
Volvic will have a strong above‑the‑line and out‑of‑home investment to support the partnership. A new TV creative featuring Rashford will run across linear TV supported by a national out‑of‑home rollout designed to maintain visibility in high‑traffic locations throughout the summer.