- Volvic moves into functional hydration with new Volvic Vitamin+ range, launching across 6th April 2026.
- Volvic Vitamin+ is enriched with Magnesium and essential B & C vitamins, available in Recharge (Raspberry) and Active (Peach) flavours.
- The brand will be backed by a 360-campaign across Volvic Flavoured Still and Vitamins with £5m investment.
Mineral water brand Volvic announced today the launch of Volvic Vitamin+, its first entry into the functional hydration category.
Rolling out from 6 April, the new Volvic Vitamin+ range combines Volvic’s natural filtered volcanic mineral water with added magnesium and essential B and C vitamins, helping to reduce tiredness and fatigue, and support normal energy-yielding metabolism.
The waters category has experienced strong value and volume growth this year, increasing +13.4 per cent in value and +11.4 per cent in volume, outperforming the wider soft drinks market. Flavoured still water has grown even faster, up +17 per cent in value and +12.5 per cent in volume year-on-year, with even more rapid growth seen in flavoured still benefit water, up +38 per cent in value and +33 per cent in volume year-on-year. Volvic
Volvic Vitamin+ is available in 75cl PET bottles, suited to retailers’ meal deal fixtures and on-the-go consumption. This comes as 69 per cent of consumers now seek healthier meal deal options, and food-to-go consumption is becoming more frequent, growing at a five per cent CAGR over the next five years.
Available in Recharge Raspberry and Active Peach.