Confectionery distributor, importer and wholesaler, World of Sweets, is revealing their latest launch in partnership with Vimto.
Brand new from their range are the Vimto Jazzies, Vimto-flavoured candy topped with crunchy sprinkles, made using the secret much-loved Vimto recipe.
The Vimto-flavoured candy is expected to be popular among customers of all ages, with a new flavour twist on a classic sweetshop favourite.
Stocking the treats allows retailers to tap into the ever-growing “newstalgia” trend - a desire for familiarity combined with novelty.
These innovative products are packed into a 120g bag retailing at £1.25, and are available in price-marked and non-price-marked packs.
They join a top-selling range of Vimto confectionery, including Vimto Bon Bons, Vimto Fried Eggs, Vimto Fizzy Mallows and Vimto Juicy Mix Ups.
“We are thrilled to be sharing the launch of our new Vimto Jazzies, a great addition to our top-selling Vimto confectionery range,” said Kathryn Hague, Head of Marketing at World of Sweets. “This new addition is the perfect example of how we are combining classic confectionery formats with exciting flavour innovations.
“We have certainly seen a consumer demand for products which lend themselves to the newstalgia trend, and we think the Vimto Jazzies are perfect for this. They offer customers the familiarity of sweetshop favourites while introducing a new flavour they are sure to love.
“Ahead of this product’s launch, we received lots of positive ‘intent to buy’ feedback like ‘Yummy I would definitely buy’, ‘Will be buying them when I see them in the shops’ and ‘Look absolutely amazing’.
“Since the launch date, we have seen retailers love these products and look forward to future additions to this exciting confectionery range.”
