Skip to content
Search
AI Powered
Latest Stories

Vievé Goes Wild for Cherries with New Launch

Vievé Goes Wild for Cherries with New Launch
Pixelate Imaging

Protein water brand Vievé is looking to deliver a fusion of taste and nutrition with its latest flavour, Wild Cherry, an invigorating fruity drink with 20g of protein in every bottle.

Offering light and refreshing functional hydration for the summer and beyond, Vievé’s new Wild Cherry flavour is packed full of nutritional benefits. The dairy- and fat-free drink is only 90 calories a bottle, and infused with 20g of collagen protein, making it a great choice as a post-workout drink or hydrating top-up during the day.


“We are excited to be launching Wild Cherry as the latest addition to our range of protein waters. We found this to be the most popular flavour within our vegan range, but discovered that 50 per cent of those purchasing it weren’t actually vegan. To meet the huge demand for this flavour, we’ve reformulated it into our core range with a significantly higher protein level,” said Rafael Rozenson, Founder and CEO of Vievé.

“At this time of year consumers are looking for fresh and invigorating flavours and I think we’ve captured that perfectly with Wild Cherry; it’s a delightful combination of hydration and protein. As with all drinks in the range, Wild Cherry contains no added sugar and is gluten free, making it ideal for the health market, as well as being the ultimate thirst-quencher for the warmer months,” adds Rafael.

Wild Cherry will join Vievé’s core range of six naturally-flavoured protein waters which include: Strawberry & Rhubarb, Watermelon, Peach & Raspberry, Orange & Mango, Pineapple & Coconut and Citrus & Apple.

Vievé’s new Wild Cherry Protein Water is available nationwide in independent retailers (RRP £2.29 per 500ml bottle).

More for you

DIABLO announces partnership with The Devil Wears Prada musical

DIABLO announces partnership with The Devil Wears Prada musical

Diablo, the producer of disobediently good wines, has inked a partnership with new musical The Devil Wears Prada, which makes its UK debut in London this month.

Diablo (which means "devil" in Spanish) will feature on programmes, and competitions will be run to award tickets for the shows, which run until 31 May 2025. Diablo wines will also be poured at Elton John’s Opening Night Gala at the British Museum in London on 1 December, where a bespoke "Diablo" bar will be built.

Keep ReadingShow less
Tilda tin

Tilda unveils limited-edition tin

Tilda has announced the launch of its 2024 limited-edition tin, created in collaboration with Lovo, a non-profit organisation dedicated to empowering and inspiring women and their families.

The tin will be available from November at independent retailers, offered free with a 2kg purchase of Tilda Pure Basmati Rice for a limited time only.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.

Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2 per cent (vs +4.2 per cent), bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign
??????????

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less