Thatchers Cider is launching their award-winning Thatchers Vintage in a convenient can format.
The 440ml can retains all the elegance of Thatchers Vintage in a modern design — ideal for premium drinking occasions, without compromising on the craftsmanship or heritage at the heart of the brand.
The can format also offers consumers a more sustainable option, being easier to recycle, lighter to transport – reducing carbon emissions across the supply chain, and more efficient to chill, cutting energy use.
Thatchers Vintage is a rich, medium dry 8.3 per cent cider "with all the craftsmanship of four generations" poured into it.
The Premium cider category has a loyal and strong consumer base and is showing strong growth, up 23.7 per cent vs last year.
“Cans continue to grow in popularity – they’re lighter, easier to recycle, and as consumers increasingly look for sustainable options, even in premium products, they offer a great alternative,” said Jon Nixon, Commercial Director at Thatchers Cider.