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Tequila Don Julio launches new global multimedia campaign

Tequila Don Julio launches new global multimedia campaign
Andy Marino
By Andy MarinoMar 16, 2023
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Tequila Don Julio is honouring the legacy of its late founder, Don Julio González, with a new global advertising campaign which brings to life the core belief he placed at the centre of the brand - “Por Amor” (For the Love).

With 26 per cent net sales growth already in FY23, the global marketing campaign, will be featured across social, OTT, and OOH media in multiple countries across the world, including the US, Mexico, Australia, United Kingdom and Canada, from the end of March .

Don Julio Por Amor Banner66 scaled

“Por Amor is both a powerful insight and execution that delivers distinctive meaning and relevance for this unique and deeply special brand.” said Guilherme Martins, Global Brand Director at Diageo. “We know our audience want to celebrate with brands who share their values and their view of the true meaning of status. So, we’ve created this campaign in honour of the global, multicultural audience who are living today by the ‘Por Amor’ the spirit of our founder. It’s their hard work, passion, commitment, and their successes, along the way, we wanted to bring to life.”

For more information on tequila or the Don Julio story, please visit DonJulio.com.

diageodon julioguilherme martinstequila

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