Protein snacking meets an ever-growing need among today’s consumers – and is a trend that is not fading.
Pork snacks are increasingly popular amongst consumers looking for high protein, low carb options – and is the fastest growing segment in Savoury Snacks – with 17 per cent YoY growth. They really deliver on taste with a rich flavour so often lacking in other meat snacks.
However, some consumers are put off by the texture or appearance of more traditional scratchings and strips – so for those looking for a lighter alternative, Mr. Porky has created the crunchy – yet airy – Mr. Porky Puffs 25g (RRP £1.59).
Mr. Porky Puffs are the gluten- and allergen- free, crisp-like twist on classic pork scratchings yumminess. High in protein (16g), with only 132 calories and 0.1g Carbohydrates, Puffs are the delicious, lighter pork snack for enjoying anytime, anywhere – the perfect tasty Keto treat!Crunch is proving very popular - growing at +25 per cent YoY, outperforming Total Pork Snacks (+25 per cent vs. +17 per cent)
They are also the perfect on-the-go high protein snacking choice – naturally high in protein, very low carb content – and less fat than traditional scratchings, making them a good keto-friendly snack ideal for a mid-afternoon slump, a pre- or post-gym workout, or simply with a drink.
“Meat snacks have long been a go-to solution for consumers looking for a high protein snack, Mr. Porky Puffs is the unique alternative to more traditional scratchings. With all the flavour of a traditional scratching but a far easier bite!” said Matt Smith, Marketing Director for Tayto Group, the family-owned British company who are the No.1 manufacturer of pork snacks with a 65 per cent share of the market.
“We’ve been making scratchings since 1960, using only the best rind of the pig and dusted with a generous helping of our signature salty seasoning – every batch as good as our first! And to celebrate over 65 years of scratchings expertise, we are expanding our offering with some exciting new products and formats.”
The Mr. Porky range is available in various of formats including SRP and clip-strips (which are perfect for capturing its many eating occasions by hanging the clips near energy or soft drinks as well as the snacks aisle, the lunch to-go section and the beer wines and spirits aisles), providing a great opportunity to drive high profit, VAT-free incremental sales.
