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Alcohol Ambient Bakery Confectionery Chilled Savoury Snack Dairy and Alternative Food and Beverages to Go Frozen Grocery Health and Beauty Household Low and No alcohol Soft Drink Tobacco Vape and Next-Gen Nicotine

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smirnoff

Smirnoff

UK spirits market trends, tequila, whiskey, premium spirits and product launches

Photo: iStock

Editorial

The evolving spirits scene: Trends and opportunities retailers can’t miss

Apr 24, 2025

Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

20 November 2024

Smirnoff unveils Spicy Tamarind flavour

Smirnoff unveils Spicy Tamarind flavour

16 January 2024

Smirnoff launches new campaign promoting accessibility, inclusion, social connections

Smirnoff launches new campaign promoting accessibility, inclusion, social connections

30 November 2023

Recent

Diageo and Smirnoff launch new festive period responsible drinking campaign

Singleton, Joanna

Diageo and Smirnoff launch new festive period responsible drinking campaign

Nov 21, 2022

Smirnoff ‘drops’ new cherry-flavoured vodka

Smirnoff ‘drops’ new cherry-flavoured vodka

Oct 25, 2022

Smirnoff adds ‘Mango & Passionfruit Twist’ RTD to its flavoured-vodka portfolio

Smirnoff adds ‘Mango & Passionfruit Twist’ RTD to its flavoured-vodka portfolio

Sep 05, 2022

Smirnoff expands flavoured vodka range with new Berry Burst

Smirnoff expands flavoured vodka range with new Berry Burst

Jun 16, 2022

Smirnoff expands flavoured range with new Raspberry Crush and Lemonade RTD

Smirnoff expands flavoured range with new Raspberry Crush and Lemonade RTD

Mar 17, 2022

Diageo announces latest Smirnoff innovation: ‘Mango & Passionfruit Twist’

Diageo announces latest Smirnoff innovation: ‘Mango & Passionfruit Twist’

Nov 03, 2021

Smirnoff launches diamond giveaway campaign

Smirnoff launches diamond giveaway campaign

Sep 02, 2021

Smirnoff launches ‘Raspberry Crush’ flavoured vodka

Smirnoff launches ‘Raspberry Crush’ flavoured vodka

Jun 28, 2021

Smirnoff unveils £2m campaign partnering with mixer brand Fever-Tree

Jun 14, 2021

Diageo unveils new premix cocktails from Smirnoff and Gordon’s

Oct 15, 2020

New Smirnoff seltzer RTD launches in the UK

Jun 16, 2020

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