Swizzels has added Spooky Eyeball Double Lollies to its best-selling seasonal line-up in preparation for scaled-up celebrations and heightened demand.
The 130g shareable packs see a Swizzels classic get a spooky makeover, transforming the packaging for the fruit-flavoured compressed powder lollipops into eyeballs. With an RRP of £1.25, the product is designed to stand out on shelves and offer retailers something new to add to seasonal displays.
For retailers looking to appeal to shoppers preparing for trick-or-treaters or parties, Swizzels Sweet Shop Favourites (650g), Party Mix (785g) and Sweet Treats (600g) tubs include a wide variety of options, offering something for everyone. The year-round appeal of these products also means any leftover stock can be used over the Christmas period and beyond.
The sweet-maker's vegan-friendly variety bags are also a popular choice for Halloween, catering to different dietary requirements whilst offering value for money with an RRP of £1.25. Swizzels’ on-pack offer with Day Out With the Kids gives shoppers another reason to choose a variety pack for seasonal celebrations, with the purchase of Luscious Lollies (132g), Curious Chews (135g) and Scrumptious Sweets (134g) unlocking exclusive discounts on Halloween events and experiences.
To appeal to those marking the occasion with a movie night or gathering, Swizzels’ latest launch, Atomix, is an affordable treat to elevate at-home celebrations.
Completing Swizzels' Halloween offering are its themed sharing packs, Monster Treats (440g), Mummy Mix (340g) and Trick or Treat Lolly Mix (330g). Ideal for spooky in-store displays, the packs are full of fan favourites, including Love Hearts, Refreshers, Drumstick Lollies and Fizzers.
“Halloween is a key occasion in the confectionery calendar and one of our busiest sales periods of the year as people stock up in preparation for parties, trick-or-treaters or at-home celebrations," said Clare Newton, trade & shopper marketing manager at Swizzels.
Swizzels launches Halloween Spooky Eyeball Double Lollies
Swizzels brings a Halloween-themed product to its confectionery range with Spooky Eyeball Double Lollies, targeting seasonal sweet-buying occasions.
Image: Swizzels
By Andy MarinoOct 15, 2026
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal).
He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins).
Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.