British sweet maker Swizzels is urging retailers to prepare for a bumper Halloween season by stocking up early on its popular variety bags and themed ranges, designed to drive strong seasonal sales.
With Halloween falling on a Friday this year, demand for sharing formats and individually wrapped treats for parties and trick-or-treating is expected to be higher than ever as people celebrate throughout the weekend.
“Halloween has become one of the biggest seasonal events and this year it falls on a Friday, meaning retailers should stock up in preparation for bigger celebrations across the weekend and expect heightened demand for sharing formats for parties and events,” said Clare Newton, trade and shopper marketing manager at Swizzels.
“Our variety bags are an absolute staple at this time of year. They’re packed with treats to suit every taste, perfect for sharing, and ideal for trick-or-treating thanks to their individually wrapped format.
“Alongside our themed products and sharing tubs, Swizzels’ Halloween portfolio has something for everyone, helping retailers maximise seasonal sales and providing fun, affordable treats for the occasion.”