SupplementMe, a UK supplement start-up founded by former data and analytics professional Tarik Azirar, has launched with a deliberately focused range of five everyday supplement products and is now beginning to explore retail expansion following its direct-to-consumer launch.
The range currently includes Vitamin D3 1000 IU lemon gummies, Vegan Multivitamin & Mineral tablets, Probiotic Complex 10 Billion CFU capsules, Vitamin C Acerola Immune Complex capsules and Ashwagandha 600 mg raspberry gummies.
SupplementMe was founded in 2026 after Azirar spent seven years working in data and analytics before redundancy. The business is being bootstrapped without outside investment and currently sells directly to consumers online using third-party manufacturing and fulfilment partners.
Rather than entering the category with a large catalogue, SupplementMe launched with five products to keep the range straightforward for customers and to build the business around real customer and ecommerce data. The next stage is to explore suitable retail and distribution opportunities within independent retailing while keeping that focused-range approach.