Scandinavian Tobacco Group UK has announced an eye-catching re-design for its VFM Moments brand which is available to retailers now. The entire Moments range is being rejuvenated with a modern and eye-catching design which brings added personality to the brand and intends to start a shift from the "value, yet quality" to "value and quality" message.
The new modern pack design can be seen now on packs of Moments Blue and Moments Original, with packs of Moments Panatella following closely behind in May. The new packs feature a bigger, more simplified logo and fresher colour scheme with the wisp of smoke extended, which will all combine to increase shelf stand-out and particularly appeal to those younger adult smokers who enjoy the brand. The cigars inside each pack will remain unchanged, giving consumers a smooth and balanced cigar taste with a mild, well-equilibrated enjoyable smoke.
“We’re really excited to launch our new look Moments range which we’re confident will appeal to those adult smokers looking for a high-quality value for money cigar," said STG’s UK Marketing Manager Nataly Scarpetta. "Historically, Moments has under-traded in the convenience channel so we’d really encourage those retailers who don’t stock it to consider doing so, as many of your customers will be looking to down trade to cheaper options.”