Skip to content
Search
AI Powered
Latest Stories

Seabrook launches price marked pack for Fire Eaters

Seabrook Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.


“Shoppers rely on Seabrook to deliver flavour and great value by the bagful and our retailers look to us to drive snack sales – which is exactly what we have done with our Fire Eater price marked packs,” Claire Hooper, marketing director for Calbee UK, owner of Seabrook, commented.

“Spicy notes are a key trend, especially from brands that consumers know and love, which is why our Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are already a huge hit. Combine the popularity of these flavours with a price mark and we know that taste buds and tills will sing!”

More for you

Dolin Vermouth joins Mangrove’s prestigious spirits portfolio

Dolin Vermouth joins Mangrove’s prestigious spirits portfolio

Dolin, a historic family-owned spirits company established in 1821 in the Alpine region of Savoie, France, is set to expand its UK presence through a new distribution partnership with Mangrove Global.

With a legacy spanning over two centuries, Dolin has distinguished itself through authentically sourced local ingredients and traditional production methods that create premium spirits to be enjoyed worldwide. The company's first international Vermouth award in 1876 marked the beginning of its enduring reputation in Parisian cafes and European cocktail culture.

Keep ReadingShow less
Lindt TEDDY raising funds for NSPCC this Christmas

Lindt TEDDY raising funds for NSPCC this Christmas

For the eighth consecutive year, world renowned chocolate producer, Lindt & Sprüngli is proudly supporting the NSPCC to raise vital funds for Childline. From 1 December, every Lindt TEDDY Milk (100g) purchased from Lindt chocolate shops, major grocery channels, retailers and from Lindt's website, Lindt will donate £1.00. With a target of £100,000, Lindt’s donation will help ensure Childline can continue its critical work this Christmas.

Whether you’re gifting a loved one or treating yourself, enjoy the magic of Christmas with Lindt TEDDY whilst supporting this worthy cause. Crafted by the Master Chocolatiers using their finest Milk chocolate, each Lindt TEDDY is delicately dressed in gold foil, hand-tied with a red ribbon and a heart charm. Cherished worldwide, it’s a beloved festive treat for all the family.

Keep ReadingShow less
Lactalis cheese market predictions for 2025 and beyond

Lactalis cheese market predictions for 2025 and beyond

Dairy, in particular cheese, is an everyday essential which offers consumers taste, nutrition, versatility, convenience, and good value. Despite this, the ongoing cost-of-living crisis, inflation and Brexit have unsurprisingly impacted how frequently consumers are buying cheese, but volume sales of branded cheese are now returning to growth at 1.9 per cent year on year (YOY) ahead of private label at 0.4 per cent. Branded cheese accounts for 40 per cent of total cheese value sales, with it being worth a total of £1.2 billion, growing 6.6 per cent in value sales YOY, while private label accounts for 60 per cent and is worth £1.8 billion, growing four per cent YOY.

Heloise Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland explains: “After two years of contracted volume sales the cheese category has an opportunity to regain momentum. Looking ahead to 2025 and beyond, these are the cheese trends we think retailers should be aware of.”

Keep ReadingShow less
KP Snacks launches festive campaign for Tyrrellbly Tasty crisps

KP Snacks launches festive campaign for Tyrrellbly Tasty crisps

In the lead up to Christmas, KP Snacks is driving awareness of its premium crisp brand Tyrrells with a new festive campaign. Running until the end of the year, the campaign features across OOH, social media and print channels to disrupt and engage consumers by tempting them with a taste of Tyrrells indulgence.

The campaign strapline, “Deck the bowls with something Tyrrellbly Tyrrellbly Tasty” features across all print and OOH advertising, spotlighting the excellent taste and quality of Tyrrells crisps, while establishing the brand as the perfect snack for festive occasions. Drawing on the classic Pathé imagery that consumers associate with the Tyrrells brand, the campaign delivers a playful and unique creative, including engaging, tongue-in-cheek videos for social media.

Keep ReadingShow less
Foster's teams up with Professional Darts Corporation

Foster's teams up with Professional Darts Corporation

Foster’s, Australia’s most iconic brew, has announced an exciting new sponsorship deal with the Professional Darts Corporation (PDC).

The fun kicks off with the World Darts Championship, which begins on December 15 at London’s iconic Alexandra Palace.

Keep ReadingShow less