Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.
Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.
“Shoppers rely on Seabrook to deliver flavour and great value by the bagful and our retailers look to us to drive snack sales – which is exactly what we have done with our Fire Eater price marked packs,” Claire Hooper, marketing director for Calbee UK, owner of Seabrook, commented.
“Spicy notes are a key trend, especially from brands that consumers know and love, which is why our Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are already a huge hit. Combine the popularity of these flavours with a price mark and we know that taste buds and tills will sing!”