Exotic flavoured juice drinks brand Rubicon is continuing its mission to bring its “Big Flavour Behaviour” to every corner of the soft drinks market. The brand has announced the launch of new Still and Sparkling flavours, designed to capture 2026’s biggest consumer trends, alongside a bold brand refresh for the full range.
The brand is extending its Sparkling range with two great tasting flavours – Tropical and Cherry Burst – available in 500ml £1.29 price-marked packs and non-price-marked packs, as well as 8x330ml and 24x330ml multipacks, and 2L bottles.
Cherry-flavoured soft drinks are currently growing at +42 per cent YoY and are tipped to be the soft drinks flavour of summer 2026. We’ve taken the sharp, vibrant zing of sunny cherries and paired it with the smooth sweetness of mouthwatering juicy peaches to create a fruit flavour explosion.
The launch of Tropical, meanwhile, is set to appeal to the 84 per cent of fruit-flavour carbonates shoppers who state they look for Tropical in the fixture.
Tropical is the No. 2 flavour in the juice drinks category and the growing importance of offering this flavour across the fixture is the perfect opportunity for Rubicon to also launch in Still 1L cartons from April.
Available in £1.59 price-marked and non-price-marked packs, taste tests for Rubicon Still Tropical found 72 per cent of world food shoppers said they would buy.
“Rubicon is helping retailers drive sales and profits from across the soft drinks category, with continuous investment and flavour innovation,” said Lisa McKenna, Brand Director for Rubicon at AG Barr. “We’re confident the launch of Cherry Burst and Tropical will recruit new shoppers and grow category value.”
The brand’s Sparkling soft drinks range is growing at +63 per cent, while its Still juice range is up by +41 per cent.
Underpinning the new launches, Rubicon is also rolling out a brand redesign across its entire range that dials up its flavour and personality, while driving on-shelf standout.
Consumers who saw the new designs were +17 per cent more likely to agree Rubicon is "worth paying more for" and were +19 per cent more likely to state their intent to purchase.
Rubicon’s broad brand appeal has seen the brand strategically extend into new areas of the soft drinks market in recent years, including flavoured sparkling water, vitamin water and energy, to complement its traditional juice and sparkling ranges.
Packs:
Sparkling: 500ml RRP: £1.75 Plain and £1.29 PMP, 8x330ml RRP: £3.79 Plain, 24x330ml RRP: £9.50 Plain, 2L RRP £2.10 Plain
Still: 1L RRP: £2.10 and £1.59 PMP