Skip to content
Search
AI Powered
Latest Stories

Purity Soft Drinks expands Juice Burst Peach Ice Tea range

Purity Soft Drinks expands Juice Burst Peach Ice Tea range

Purity Soft Drinks, makers of leading fruit juice and juice drink brands Juice Burst and firefly, has expanded its latest innovation, Juice Burst Peach Ice Tea, into a larger 500ml format.

Available from October across foodservice, wholesale, and cash and carry, the larger bottle caters to consumer demand following the successful launch of Juice Burst Peach Ice Tea in 330ml.


Since its launch in August 2023, Juice Burst Peach Ice Tea has become Purity’s second biggest 330ml SKU. The new format has been introduced to build on this momentum, as well as to meet the growing demand for more choice when it comes to healthier ways to enjoy the on-trend ‘peach ice tea’ flavour. A refreshingly sweet blend of peach juice and black tea flavouring, Juice Burst Peach Ice Tea contains more fruit juice than any other SKU in the tea-flavoured juice market, which is currently growing ahead of the total soft drinks category year-on-year.

The flavour contains one of your five a day and is fully HFSS compliant, with the 330ml format finding huge success among younger consumers, with over 75 per cent of its volume sold in schools. Purity Soft Drinks is also exploring options to accommodate growing consumer demand for the bestselling flavour in at home occasions, including the potential launch of an additional 1L format.

Sarah Baldwin, CEO of Purity Soft Drinks Ltd, comments: “Our mission is to deliver natural refreshment for everyone, in every drop, with flavour profiles inspired by existing and emerging trends. Our latest NPD Juice Burst Peach Ice Tea 330ml has been a hit with consumers, so in response to popular demand, we’ve introduced a larger format to give consumers even more of the flavour they love.

“Peach Ice Tea 500ml is launching off the back of a summer of success for Juice Burst. In recent months the brand has grown by 6.3%, which is over six times faster than the total soft drinks category[4]. We also recently wrapped up the brand’s biggest marketing campaign yet, Punchy To The Core, which kept the punchy taste of Juice Burst Apple front of mind for millions of shoppers throughout the summer, and in July made our packaging 100% recyclable with the introduction of attached caps.”

The brand’s recent marketing campaign, Punchy To The Core, reached over 30 million UK adults and was seen 174 million times through social and digital activity, nationwide sampling, and disruptive OOH advertising including thousands of bus t-sides and phone kiosk adverts across 21 major UK cities.

The new 500ml format will join the wider Juice Burst range in featuring attached caps. The brand introduced attached caps across its entire range in July, replacing the previous foil seals to make Juice Burst bottles 100% recyclable, and reducing foil packaging waste by 10 tonnes annually.

Juice Burst Peach Ice Tea 500ml is rolling out across foodservice, wholesale, and cash and carry from early October with a RRP of £1.65.

More for you

Kingfisher Ultra arrives in the UK

Kingfisher Ultra arrives in the UK

Kingfisher Drinks, the world alcoholic beverage company, has announced the launch of Kingfisher Ultra, a super-premium world beer with an ABV of five per cent, which is now available for convenience retailers to stock.

Kingfisher Ultra was launched in India fifteen years ago and is now one of India’s fastest-growing beer brands with a compound annual growth rate of 20 per cent between 2021-2023. Crafted with only the finest hand-picked malts, resulting in a strong but balanced profile, Ultra is brewed with a six-step filtration process and no additives, giving the liquid a beautiful natural golden hue. The distinct and stylish clear glass bottle and unique pull-crown lid cement the premium look and feel.

Keep ReadingShow less
muller clear pots

Müller converts Corner yogurt pots to clear plastic to reduce environmental impact

Müller Yogurt & Desserts said it is converting its iconic Corner yogurt pots from white to clear plastic, as the business works to halve the environmental impact of its packaging by 2030.

The majority of Müller Corner and Müller Bliss Corner yogurt pots have already converted, with the remaining volume taking place by the end of 2024.

Keep ReadingShow less
Zoa Energy Drinks

A view of Zoa Energy Drinks during the Food Network New York City Wine & Food Festival on October 14, 2023 in New York City

Photo by Rob Kim/Getty Images for NYCWFF

Molson Coors takes majority stake in Dwayne Johnson’s Zoa Energy brand

Molson Coors Beverage Company on Thursday announced that it is taking a majority ownership stake in Zoa, the better-for-you energy brand co-founded by Dwayne ‘The Rock’ Johnson, Dany Garcia, Dave Rienzi and John Shulman.

Molson Coors said taking a majority stake will allow it to lead the entirety of Zoa’s marketing, retail and direct-to-consumer sales and development. The deal represents one piece of Molson Coors’ strategic ambition to expand its total beverage portfolio.

Keep ReadingShow less
cadbury dairy milk

Cadbury core sharing bars to be wrapped in 80% recycled plastic packaging

Mondelēz International has on Thursday announced that its Cadbury core sharing bars, manufactured in Bournville and Coolock and sold in the UK and Ireland, will be wrapped in 80 per cent certified recycled plastic packaging, which can be attributed to plastic sourced from advanced recycling technology.

This move is the result of a collaboration with Amcor, a global leader in developing and producing more sustainable packaging solutions and Jindal Films, an industry leader in the development and manufacture of recyclable films designed for flexible packaging.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks offers Black Friday bargains for retailers

Leading confectionery wholesaler Hancocks has unveiled ‘unbeatable’ deals for retail customers this Black Friday.

Their big Black Friday event will be held on 28 November from 8am-8pm.

Keep ReadingShow less