Bebeto, the UK’s second fastest growing sugar confectionery brand, is entering the N-HFSS category with its first range of compliant products. While many N-HFSS confectionery options compromise on texture, taste and overall eating experience, Bebeto is redefining the category with the launch of the first ever centre-filled N-HFSS products, inspired by its popular Gummy Goozy range.
The new launches deliver unique texture combinations, nostalgic flavours and a premium taste experience, bringing excitement and innovation to the N-HFSS sub-category at an accessible price point.
Mega Cubes (NPD)
Delicious foam backed, centre filled gummies with cube shapes inspired by retro gaming icons, which feature gooey raspberry centres and grape, strawberry and orange gummy shells. The range taps into the continued popularity of gaming culture, novelty confectionery and social media-led trends that resonate strongly with younger shoppers.
HFSS compliant, no artificial colours and Halal certified
RRP: £1
Available in: 130g x 10 x 4 price marked and 130g x 10 SRP non-price marked bags with an RRP of £1
Launch Date: July 2026
Stockists: Bestway, Dhamecha, Parfetts
Bebeto Blue Bursts Photo: Handout
Blue Bursts
Blue Bursts, taps into current demand for nostalgic flavours and multisensory confectionery experiences. The foam-backed, cupcake-shaped sweets combines a gooey blue raspberry centre filling with a blue rapsberry gummy shell.
HFSS compliant, no artificial colours and Halal certified
RRP: £1
Available in: 130g x 10 x 4 price marked and 130g x 10 SRP non-price marked bags with an RRP of £1
Launch Date: July 2026