Pringles is partnering with Burger King to bring two of the fast-food brand’s best-known burgers into the UK crisps aisle, with a limited-edition range designed to drive seasonal sales across convenience.
The collaboration introduces two non-HFSS variants – Pringles x Burger King Bacon Double Cheese XL Flavour and Pringles x Burger King Chicken Royale Flavour – available from April until the end of September, subject to availability.
The range has been developed to replicate the taste of the original burgers, with the Chicken Royale variant combining notes of fried chicken, mayo, lettuce and a subtle sweetness inspired by Burger King’s bun, while the Bacon Double Cheese XL flavour delivers flame-grilled beef, hints of bacon and creamy cheese.
Targeting key summer occasions, including outdoor events and major sporting moments, the launch aims to capitalise on demand for sharing snacks during peak seasonal footfall.
In the convenience channel, the range will be available in £2 price-marked packs via Booker, Bestway and leading buying groups, as well as through One Stop, SPAR and Nisa. Straight packs will also roll out across major multiples including Asda, Sainsbury’s, Morrisons, Co-op, Iceland and Tesco.
To further drive shopper engagement, on-pack QR codes will unlock a buy-one-get-one-free offer at participating Burger King restaurants. Shoppers who purchase a Chicken Royale or Bacon Double Cheese XL burger can redeem a free second item by scanning the code and registering their details.
“For retailers, it’s a partnership with real pulling power,” Evie Pickering, assistant brand activation manager at Pringles, said.
“Burger King brings instant recognition and a broad, loyal fanbase which creates immediate cut through at shelf. And when you layer in engaging in store support and a compelling on-pack promotion, it gives shoppers yet another reason to add to basket.
“With straight packs and £2.00 PMPs across channels, we’ve made it easy to stock and sell. We’re confident this collaboration available right through the summer will help our retail customers win big and score more sales than ever before.”
Suzi Hoy, head of brand and communications at Burger King UK, added: “We’ve really enjoyed partnering with Pringles to bring the flavour profile of our most-loved burgers straight to supermarket shelves and can’t wait to see the nations' reaction. The collaboration offers fans an exciting new way to experience Burger King, with each crisp crafted to deliver a flavour journey that is unmistakably similar to the iconic Bacon Double Cheese XL and Chicken Royale.”
Earlier this year, Pringles has launched a new European brand platform, Pass the Pringles, aiming to grow penetration in 2026 and driving consideration across more consumer occasions.