Skip to content
Search
AI Powered
Latest Stories

Pork Farms unveils two new pork pie recipes

Pork Farms unveils two new pork pie recipes

Best-selling pork pie brand Pork Farms has expanded its range with two new delicious recipes, including a BBQ Medium Pork Pie and 4pk Ploughman’s Mini Pork Pies with Cheese & Pickle.

The launches follow an explosive year of growth for Pork Farms with sales figures reaching £15.6m and the brand outperforming the wider pork pie market by almost tenfold. The brand said the new additions have been developed to add greater variety to the category, increase frequency of purchase and engage a new, younger audience.


Building on the success of its best-selling Medium Pork Pie format, Pork Farms’ BBQ Pork Pie introduces a tasty, sweet, BBQ twist, perfect for the summer months. Made from 100% British pork and encased in a traditional hot water crust pastry, the limited-edition recipe has been crafted by a team of expert chefs. It’s perfect for snacking, sharing at picnics and parties, or served as part of a light meal.

BBQ PORK PIE SINGLE RENDER

The 4pk Ploughman’s Mini Pork Pies with Cheese & Pickle is an expansion of Pork Farms’ successful 4 Mini Pork Pie range. The ingredient combination of cheese and pickle, synonymous with a ploughman’s lunch, has been developed because of its association with pork pie eating occasions. This means it is an excellent accompaniment for picnics, parties, or picky tea spreads. It’s also the first time Pork Farms has included cheese in a recipe.

“As the no.1 pork pie brand, we’re passionate about driving the category forward and adding real value. This is why we’re not only creating delicious and exciting new recipes, but also investing heavily in every aspect of our brand, including our marketing and packaging. This is helping us to fuel category growth and attract even more people, particularly younger audiences, to buy into Chilled Savoury Pastry,” Nick Partridge, marketing manager at Pork Farms, which is part of The Compleat Food Group said.

“This successful approach means we’re outperforming the wider pork pie market significantly. We look forward to building on this even further with the launch of our incredible new recipes and encouraging people to see the pork pie as more than a monthly treat, but as a regular snack or part of a light meal they can enjoy.”

Pork Farms’ BBQ Medium Pork Pie (295g, RRP £2.50) and the 4pk Ploughman’s Mini Pork Pies with Cheese & Pickle (4x50g, RRP £2.50) will be available across the convenience channel from May.

More for you

Kansas City Chiefs to take on Philadelphia Eagles in Super Bowl LIX

A Kansas City Chiefs helmet, the Vince Lombardi Trophy and a Philadelphia Eagles helmet are seen ahead of Super Bowl LIX at Caesars Superdome on February 03, 2025 in New Orleans, Louisiana.

Photo by Chris Graythen/Getty Images

Retailers urged to stock up on US sweets for Super Bowl sales boost

Leading confectionery wholesaler Hancocks has advised retailers to maximise their sales potential ahead of the Super Bowl by stocking up on popular American sweets and implementing effective merchandising strategies.

The Super Bowl, one of the biggest sporting events in the US, is not just about American football – it’s also a major occasion for food and snacks. In the UK, an increasing number of fans tune in to watch the game, creating a lucrative opportunity for retailers to cater to this growing audience by offering authentic American confectionery.

Keep ReadingShow less
World of Sweets unveils two new launches under Sweet Vibes and Bonds brands

World of Sweets unveils two new launches under Sweet Vibes and Bonds brands

World of Sweets unveils two new launches under Sweet Vibes and Bonds brands

Leading confectionery distributor World of Sweets has unveiled two new product launches catering to different snacking preferences. The latest additions include Sweet Vibes Mallow Dunkz, a bold and playful marshmallow treat, and Bonds Trail Mix packs, a nutritious and flavour-packed snack designed for health-conscious consumers.

Sweet Vibes Mallow Dunkz

Following the successful launch last year of Sweet Vibes, a confectionery brand aimed at teenagers, World of Sweets has introduced Mallow Dunkz – a delicious and innovative snack designed to stand out. These treats feature marshmallows dunked in chocolate and coated in a crispy candy shell, available in two flavours: strawberry and vanilla.

Keep ReadingShow less
Lynx core range with ‘Sunset Fresh’ fragrance

Lynx core range with ‘Sunset Fresh’ fragrance

Lynx expands core range with new ‘Sunset Fresh’ fragrance

The male toiletries brand Lynx is ensuring young men smell great and targeting further growth in 2025 with the addition of Sunset Fresh to its core portfolio.

Available across convenience and wholesale channels, the revitalising Sunset Fresh fragrance is available in multiple formats - body spray, anti-perspirant, stick and shower gel formats* – to appeal to a wide range of shoppers. The fragrance profile has been designed to resonate with Lynx’s core audience of 11-34 year olds.

Keep ReadingShow less
PML expands TEREA range for IQOS two new blends Riviera Pearl and Provence Pearl

PML expands TEREA range for IQOS, introducing two new blends for Pearls

PML expands TEREA range for IQOS with two blends for Pearls

Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has announced the expansion of its TEREA Pearls capsule range with the launch of two new dual-flavour variants; Riviera Pearl and Provence Pearl.

Featuring innovative capsule technology, the TEREA Pearls range enable users to switch seamlessly from a traditional tobacco blend to a unique flavour with a single click. This enhancement elevates flavour delivery, offering an enriched experience for users of its IQOS ILUMA heat-not-burn device.

Keep ReadingShow less
​Unilever sponsors Women's EURO 2025 with top brands

Unilever sponsors Women's EURO 2025 with top brands

Unilever brands team up with UEFA Women's EURO 2025

Unilever and the Union of European Football Associations (UEFA) have on Thursday named brands from Unilever’s foods and personal care business groups as official sponsors of UEFA Women’s EURO 2025.

The tournament, set to take place in Switzerland this summer (2–27 July), is anticipated to be the most viewed and attended UEFA Women’s EURO to date. With the game’s growing popularity, Unilever aims to leverage the platform to showcase its portfolio of brands – including Power Brands Hellmann’s, Knorr, Dove, and Rexona (also known as Sure) – with integrated campaigns.

Keep ReadingShow less