- Pork Farms has launched Mini Melton Mowbray Pork Pies to offer more variety and branded options in food-to-go, based on consumer preference for Melton Mowbray pies.
- The new Mini Melton Mowbray Pork Pies aim to meet consumer demand for greater variety, portion flexibility, and on-the-go convenience, building on the success of the Medium Size Melton Mowbray Pie.
- The pies are made with uncured, coarsely chopped pork and hand-formed pastry, baked free-standing without a mould, and filled with jelly for added flavor and freshness, in line with Pork Farms' PGI status and traditional techniques.
Leading pork pie brand Pork Farms has announced the launch of Mini Melton Mowbray Pork Pies to add more variety and branded options in food-to-go.
The launch comes as 71 per cent of pork pie consumers say they prefer a Melton Mowbray over a non-Melton version due higher quality perception and a more traditional and trusted recipe [Vypr, October 2024].
Building on the success of Medium Size Melton Mowbray Pie, the new Mini Melton Mowbray Pork Pies looks to meet consumer demand for greater variety, portion flexibility and on-the-go convenience.
“As the UK’s leading pork pie brand, valued at £17.1 million and driving strong category growth, we recognised a growing preference for Melton Mowbray pork pies,” Jason Manley, Brand Director at The Compleat Food Group, home of Wall’s, said.
“This presented an opportunity to introduce a smaller version of our popular medium-sized pies, offering shoppers a convenient, high-quality choice which is perfect for those on the go.”
The Mini Melton Mowbray Pork Pies have been designed to provide a branded, premium option for meal deals, while also strengthening Pork Farms’ presence across snacking occasions.
Pork Farms is permitted to produce Melton Mowbray pork pies under its Protected Geographic Indication (PGI) status and crafts its pies in the designated region using time-honoured techniques.
Each pie is made with uncured, coarsely chopped pork for a rich texture and is combined with hand-formed pastry that is baked free-standing without a mould, with the signature bow shape filled with jelly for added flavour and freshness.
The launch comes as Pork Farms has reported strong value growth of 10 per cent and volume growth of 3 per cent, outperforming the total pork pie category [Kantar, 52w/e to 16.03.25].
Pork Farms 2pk Mini Melton Mowbray Pork Pies (£1.30 RRP, 110g) are now available across C&I, including Morrison’s Daily, Spar and Blackmore.
