Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has announced a refreshed packaging design for its TEREA range, available from now across grocery, convenience and wholesale channels.
Since launching in the UK, the TEREA range has rapidly evolved to meet the shifting expectations of adult users, with innovation at the core of its development strategy. The updated design will roll out across all 16 TEREA variants in the UK, each crafted to deliver a consistent tobacco experience when used exclusively with IQOS ILUMA.
With a clearer, more cohesive appearance, the new packaging promises to make on-shelf navigation easier and strengthens TEREA’s premium brand recognition. The refreshed design delivers a new look while keeping the same trusted taste that adult IQOS ILUMA users already know and love. Retailers can confidently reassure customers that popular variants, such as TEREA Amber, Silver and Sienna, remain completely unchanged in quality, taste and aroma that offers the same premium experience, now in a fresh, modern pack.
“This refreshed TEREA design is yet another step forward in the brand’s evolution, combining familiarity with improved product navigation,” said Anthony Loinsard, Head of IQOS, UK and Ireland. “Retailers can expect the same trusted quality and performance across the portfolio, but now with the added benefit of packaging that helps adult nicotine users easily find their favourites in-store.”