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Plan for Profit launches HFSS product check tool

Plan for Profit launches HFSS product check tool
Andy Marino
By Andy MarinoSep 21, 2022
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Plan for Profit has launched a brand new product check tool to help independent retailers prepare for the new High Fat Sugar & Salt (HFSS) legislation coming into effect from October 2022.

Retailers can access this vital resource via the Plan for Profit website or by visiting www.hfssproductcheck.co.uk. This dedicated website offers retailers support and advice on what stores are affected, what HFSS really means, and most importantly which product lines are affected. Retailers can search for skus from a database of HFSS-applicable product categories to identify which of their stocked lines are HFSS compliant, as well as those that are impacted so they can make an informed decision about potential changes to their product offering.

Plan for Profit HFSS press image 3

From October 2022, the Government is introducing new regulations that will affect thousands of independent retailers firstly in England. The intention is to reduce the availability of products high in fat, sugar and salt through implementing restrictions around promotion and placement in convenience stores. Regulations in Wales and Scotland are also currently being reviewed and are set to be announced soon. Location restrictions will come into force from October 2022, meaning the placement of HFSS products in high footfall areas like checkouts, end-of-aisle units, store entrances, and designated queueing areas will be banned for some stores. From October 2023 further restrictions on the promotion and TV/online advertising of HFSS products will also be introduced.

This new launch follows the announcement of the "Plan for Profit Focus On: HFSS category guide" released last month. "Implementing new legislation such as HFSS in a store setting can sometimes be challenging, we have therefore worked closely alongside the ACS to develop a series of tools as part of Plan for Profit to help independent retailers be more informed and better prepared ahead of next month’s start date," said Tracey Redfearn, Plan for Profit Controller.

hfsshigh fat sugar & saltplan for profittracey redfearn

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