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Philip Morris expands Veev One range with two new flavours

Philip Morris Veev One vaping device with new Sour Apple and Cherry flavour pods

Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has announced the expansion of its Veev One flavour range with the launch of two new flavours, Sour Apple and Cherry.

Veev One Cherry offers intense cherry aroma notes whilst Veev One Sour Apple offers a mix of sour green apple aromas. The full Veev One pod portfolio has now expanded to 14 flavours, all containing 1.8 per cent nicotine level.


The new flavours will soon be available at select grocery multiples and is currently available on IQOS.com and select third Party e-commerce platforms.

As the latest innovation in PMI’s Veev e-vapour range, Veev One features advanced heating technology and premium e-liquids made from high-quality nicotine and food-grade flavourings, ensuring a consistent taste experience. While not risk-free and containing nicotine, which is addictive, Veev One emits on average 99% less harmful chemicals compared to cigarettes, PML claimed.

Veev One utilises a Compact Ceramic heating technology to deliver consistent taste. It also has a low-level e-liquid detection system, designed to keep flavour alive by preventing burnt taste. With no refilling or cleaning required, a rechargeable battery, and up to 1000 puffs per 2ml pod, Veev One offers legal age nicotine users a hassle-free, reliable, and long-lasting vaping experience.

Finished in polished aluminium and featuring sophisticated product design, Veev One’s packaging, device, and flavours are designed for adult smokers, avoiding elements that may have particular appeal to unintended audiences.