Parfetts has launched an exclusive Go Local cooking sauce range designed to provide retailers with excellent margins while delivering unbeatable value to consumers.
The four-flavour range includes Jalfrezi, Tikka Masala, Tomato & Basil, and Tomato & Chilli, all priced at £1.49 per 350g jar. The range is designed to offer consumers value for money, while retailers benefit from a 33% margin.
The Go Local cooking sauces are available in attractive and convenient price-marked packs (PMP), helping retailers build consumer trust and drive sales. Retailers can purchase the Go Local cooking sauce range at £5.99 for a case of six, helping to provide affordable meal solutions to their customers.
Parfetts’ new Go Local Own Label is expected to appeal to a wide range of consumers, from families looking for a quick meal solution to those seeking out high-quality and delicious cooking sauces at a reasonable price.
The launch marks a new addition to Parfetts’ growing Own Label range, which is focused on providing both strong margins and value. The range is expected to expand to over 200 lines by the end of 2024.
Gurms Athwal, trading director at Parfetts, said: “The Go Local cooking sauce range not only gives consumers excellent value with clear price-marked packs, but it also delivers outstanding margins for our retailers. We’re focused on supporting our retailers by offering products that help them compete effectively in the marketplace.”
The range of sauces is now available exclusively at Parfetts, in depots, and online.
