Casillero del Diablo has announced British movie star Orlando Bloom as its new global ambassador. The actor will star in the brand’s new international campaign, bringing to life the famed legend of the “Devil’s Cellar”.
With a distinguished career in film and television, Orlando Bloom has starred in some of the most successful productions in entertainment history, such as The Lord of the Rings, Pirates of the Caribbean and most recently The Cut and Deep Cover, establishing himself as one of the most renowned and versatile actors of his generation.
“For Casillero del Diablo, the announcement of Orlando Bloom as global spokesperson and star of our new campaign is a fresh milestone in the brand’s history. He is a figure of international reach, with a substantial career, embodying values deeply aligned with our DNA: sophistication, character, authenticity and a truly global outlook,” said Sebastián Aguirre, Global Marketing Director at Casillero del Diablo.
Orlando Bloom said: “I’m incredibly proud to be partnering with Casillero del Diablo, a brand with an extraordinary heritage and one of the most iconic stories in the world of wine. The Wine Legend is steeped in mystery, character, and a real sense of drama, which makes it such a compelling story to tell. What excites me most is the opportunity to help bring that legacy to life for a new global audience, honouring its origins while reimagining it in a way that feels fresh, cinematic, and contemporary.”
Beyond his artistic career, Orlando Bloom stands out for his commitment to social causes. He is a UNICEF ambassador, actively participating in humanitarian initiatives around the world.
The new campaign starring Orlando Bloom will be rolled out globally in the coming months, premiering in Chile, United Kingdom, Brazil, Mexico, Ireland and other markets. The advertisement will highlight the origin of the Casillero del Diablo legend, and strengthen the brand’s positioning in its key international markets, connecting its story with new audiences around the world.