Key Summary
- OREO is unveiling OREO Night Twist, an on-pack competition
- Shoppers can win up to £5000* to spend on "ultimate evening experience"
- Hundreds of other "after-hours" prize to be won
OREO is unveiling OREO Night Twist, an on-pack competition offering consumers the chance to win up to £5000* to spend on their ultimate evening experience, plus 100s of “after-hours” prizes*.
OREO has also created a custom-designed game that once played, enters shoppers into the competition. The goal of the game is to keep the virtual neon cookie shining brightly, powering up by grabbing bonus cookies for points, all while avoiding spilt milk that could mean game over. All scores – no matter the size – are entered into the OREO Night Twist prize draw, so people can twist up their evenings with OREO, and the grand prize winner will win a budget of £5000* to put towards their ultimate evening experience.
Launching in July, across a range of pack formats including OREO Original 154g PMP and non-PMP, OREO Twin Pack (2x154g) and OREO 132g Lunchbox, all consumers need to do to enter is scan the on-pack QR code and add in details from their purchase before they’re taken to the OREO Night Twist game.
The promotion’s after-hours prize pool helps people to enjoy more of their evening. Prizes include Fever Tree vouchers*, VUE and Cineworld vouchers*, Netflix and Disney + subscriptions*, Spotify subscriptions*, Xbox Series X and PS5 games consoles*, portable Bluetooth speakers*, Airpods Max headphones*, Night Out packages*, cameras and much more.
The grand prize gives consumers the chance to win up to £5000* to put towards their ultimate evening experience – the lucky winner can choose between putting the prize towards night out experiences or setting up their own evening in at home as part of their Night In & Night Out bundle prize.
"We’re so excited to be launching OREO Night Twist, helping consumers to look forward to their evenings with OREO,” said Sophia Burger, OREO Brand Manager at Mondelēz International. “The OREO Night Twist game is a super fun way for consumers to enter this amazing competition. With lots of different exciting elements, the chance to win the ultimate evening experience and 100s of after-hours prizes to twist up the night, we can’t wait for consumers to give OREO Night Twist a try."
The launch will be supported by OOH, social and in-store activations including exciting POS materials to make it unmissable.
OREO Night Twist
ATO: July 2025
RRPs:
OREO Original 154g PMP RRP £1.29
OREO Original 154g non-PMP RRP £1.50
OREO Twin Pack (2x154g) RRP £2.50
OREO 132g Lunchbox RRP £2.50
*T&CS
UK & ROI, 18+ only. 00:01 07/07/25 – 23:59 05/10/25. Purchase required for UK only, no purchase necessary for ROI. Internet, email & smartphone required. Winning Moments: Visit oreonighttwist.com, select your region, submit details, UK only - enter product barcode & batch code, & play the game to find out if you have won. Prizes randomly allocated. Max 1 entry p/person p/day. Max 1 prize per person. Winning Moments Prizes: 363 prizes incl. cinema/streaming platform vouchers, gaming consoles, speakers, headphones & other tech prizes. Prize Draw: Max 1 entry per person will be automatically entered into Draw. Prize Draw Prize: 1 x £/€5,000 Night In & Night Out Bundle that may include evening experiences in the UK/ROI& at-home entertainment prizes. Wrap Up Draw: 06/10/25 – 06/03/26. Max 1 entry/person. Wrap Up Prize: 1 x £/€250 Lifestyle/AllGifts.IE voucher. Prize restrictions apply. Retain receipt to enter (UK only). Visit oreonighttwist.com for full T&Cs & Prize details.