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The OREO brand & BTS movement is here

The OREO brand & BTS movement is here

OREO Launches BTS-Inspired Cookies and Purple Wafers

Image: Mondelēz International
Andy Marino
By Andy MarinoJun 30, 2026
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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  • The OREO cookie offers a taste of BTS’s home with a hotteok-inspired brown sugar–pancake flavour, while our first-ever purple wafers honour BTS Fans
  • Marking their first-ever global snacking partnership, Korean boy-band BTS designed all six unique cookie embossments available in the UK
  • Inspired by the letters BTS and BTS Fans exchange with each other, the OREO brand is inviting fans to submit “love letters” for a chance to have their letter featured on a global stage

OREO and BTS fans can get ready for an OREO cookie that Korean pop stars BTS made just for them. RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world’s #1 cookie to drop the Limited-Edition OREO & BTS Cookies, a brown sugar–pancake flavoured OREO cookie created by BTS and dedicated to BTS fans. This collaboration will kick off a global movement across 80+ markets with BTS and the OREO brand.

This partnership is the latest expression of the OREO brand’s strategy to disrupt the competitive snack market by curating collaborations that only the OREO brand can deliver on.

The result is a deeply personal flavour creation brought to a global audience: the Limited-Edition OREO & BTS Cookies are filled with a sweet creme that remixes the flavours of hotteok, a warm, brown sugar–stuffed pancake popular in Korean street food markets.

Image: Mondelēz International

While the unique OREO cookie embossments celebrate the BTS fandom, the design on the Limited-Edition OREO & BTS Cookie Packs is a vibrant homage to South Korea’s street market culture — a bustling tapestry of sights, sounds, and delicious food like hotteok. From the moment fans hold the pack, the OREO brand is inviting them to get a taste of the energy and excitement that is such a key part of the South Korean experience.

Sophia Burger, Brand Manager for OREO at Mondelēz International, said: “OREO has always been rooted in playfulness, and our partnership with BTS takes that spirit to a global stage. Together, we have created a limited-edition cookie that celebrates BTS’s energy, their Korean roots and the incredible connections with their fans.”

The OREO cookies will be available across grocery and convenience channels from August 2026 and will be available only for a limited time.

Pack Weight: 157G RRP: £1.60 Promo RRP: £1.00

sophia burgeroreomondelēz internationalcookielimited

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