- One-third of British adults who drink (33%) say they are drinking less alcohol than they were 12 months ago
- Among those who have cut back, the most common reason is a reduced desire to drink (51%).
- Affordability concerns (33%) and health concerns (29%) follow.
One in three Brits say they have reduced their alcohol intake in comparison with most citing reduced desire to drink as the reason, shows a new YouGov survey published today (June 22).
While most Britons who drink say their alcohol consumption is unchanged from a year ago (58 per cent), one in three (33 per cent) say they have reduced their intake in comparison. Only eight per cent say they have increased it. A further one per cent say they have stopped drinking alcohol completely.
Among Britons who say they are drinking less than they were a year ago, most say it is simply due to a reduced desire to drink. Just over half (51 per cent) say this has contributed to their lower alcohol consumption.
Financial considerations are also a notable factor, with a third (33 per cent) saying they can no longer afford to drink as much as they previously did. Health concerns rank third, cited by 29 per cent of those who say they have cut back.
Beyond the top three reasons, relatively few respondents point to specific external factors. One in ten (10 per cent) say their friends or family have started drinking less, while eight per cent cite medication as a reason.