- One-third of British adults who drink (33%) say they are drinking less alcohol than they were 12 months ago
- Among those who have cut back, the most common reason is a reduced desire to drink (51%).
- Affordability concerns (33%) and health concerns (29%) follow.
One in three Brits say they have reduced their alcohol intake in comparison with most citing reduced desire to drink as the reason, shows a new YouGov survey published today (June 22).
While most Britons who drink say their alcohol consumption is unchanged from a year ago (58%), one in three (33%) say they have reduced their intake in comparison. Only 8% say they have increased it. A further 1% say they have stopped drinking alcohol completely.
Among Britons who say they are drinking less than they were a year ago, most say it is simply due to a reduced desire to drink. Just over half (51%) say this has contributed to their lower alcohol consumption.
Financial considerations are also a notable factor, with a third (33%) saying they can no longer afford to drink as much as they previously did. Health concerns rank third, cited by 29% of those who say they have cut back.
Beyond the top three reasons, relatively few respondents point to specific external factors. One in ten (10%) say their friends or family have started drinking less, while 8% cite medication as a reason.