Convenience food brand Nomadic has given its biggest-selling Yogurt and Oat Clusters pots a fresh new look and simplified name – “Clusters”.
The move, taking place just over 27 years since the popular snacking format was introduced, follows the firm’s impressive 29.7 per cent growth in 2025 – in a category that only delivered 7.5 per cent in RSV.
The revamped style – carried across four Clusters’ flavours – will be rolled out gradually across all Nomadic’s range of convenience foods. It’s the latest initiative from the firm after last Autumn’s launch of its Yogurt & Oat Bar.
Clusters’ revamp is being supported by an extensive ad campaign, “New Name, Same Snack”, across multiple social media channels.
“Nearly 30 years on from introducing the format, we thought it about time it got a simpler, more memorable, name,” said Jennifer Crew, Senior Brand Manager.
Available in all major cash and carries and wholesalers.