Nestlé and Starbucks are expanding their footprint in the fast-growing cold coffee segment with the launch of Starbucks Coffee Craft, a new premium coffee concentrate aimed at at-home consumption.
Developed under the Global Coffee Alliance, the product is made with high-quality arabica beans and designed to deliver the signature Starbucks taste in a convenient, customisable format. The concentrate will launch in the UK this year alongside Japan and South Korea, with a wider rollout across Europe and Asia planned for 2027.
Available in two variants, Rich Black and Signature Caramel, Starbucks Coffee Craft allows shoppers to create a range of iced beverages at home, from americanos to flavoured lattes, using water, milk or plant-based alternatives.
“We are excited to expand coffee concentrates to the Starbucks brand, making it easier and more convenient to create delicious, iced beverages at home, while staying true to the signature Starbucks tast,” Ethel Touitou, Nestlé’s global category lead for Starbucks, said.
Cold coffee is a key growth driver within the category, with some forecasts suggesting it could exceed $4 billion (£2.95bn) in value globally by 2030. The move positions Nestlé and Starbucks to capitalise on this trend by extending their reach across formats and consumption occasions.
Nik Dodi, vice president of the Global Coffee Alliance at Starbucks, said the launch demonstrates the strength of the long-standing partnership. “By partnering with Nestlé, we’re able to scale Starbucks coffee experiences into new formats and occasions, reaching more consumers around the world,” he said.
The Global Coffee Alliance, established in 2018, has expanded Starbucks’ presence across retail and foodservice, with branded products now available in nearly 80 markets worldwide.