Mr Porky, leading pork snacks brand, has gone for a makeover to mark its 60th anniversary.
The new look range features a younger Mr Porky, along with a new product: Mr Porky Hand Cooked Scratchings.
The new, premium product is hand cooked in small batches to be the ultimate pork scratching. The brand said the product scored highest in blind testing and the packs had the highest purchase intent of any pack in consumer research.
Other changes to the range include a new name - Original Scratchings - for Crackles and an updated packaging for Crispy Strips.
The new range will be launched first in Sainsbury’s in mid-July before rolling out across all major multiples, as well as convenience and on-trade, over the following weeks.
Pack sizes and RRP:
Mr Porky Hand Cooked Scratchings
- 65g RRP £1.49
- 40g RRP £1.00
Original Scratchings
- 65g RRP £1.00
- 6pk (6x16.5g) RRP £2.00
Crispy Strips
- 35g RRP £1.00
