- Limited-edition Monster Energy Original and Monster Energy Zero Sugar cans celebrate Formula 1 star Oscar Piastri
- Collectable packs roll into wholesale, convenience and grocery from today (29th June) – available in both plain and price-marked packs
Coca-Cola Europacific Partners (CCEP) is bringing Formula 1 excitement to chillers nationwide with the launch of limited-edition Monster Energy cans featuring Oscar Piastri.
Available across Monster Energy Original and Monster Energy Zero Sugar, the collectable cans transform two of Monster's top-performing SKUs with a striking new design celebrating one of Formula 1's brightest young talents.
The launch follows the recent introduction of the limited-edition Monster Energy Lando Norris Gold Can, continuing Monster's celebration of Formula 1 and giving retailers another opportunity to tap into fans' passion for the sport.
Rolling into wholesale, convenience and grocery from today (29t), the limited-edition cans will be available in both plain and price-marked packs.
The eye-catching can design is expected to generate strong appeal among Monster Energy and Formula 1 fans alike, creating excitement in the energy fixture through a limited-edition collectable release.
Retailers can maximise the opportunity with eye-catching POS materials and digital assets available via MyCCEP.com, helping create standout displays and drive visibility while stocks last.
Energy drinks are worth more than £2.5bn to retailers in GB retail, with low-calorie energy now worth more than £631m in GB. Monster continues to lead the low-calorie segment through a 55% share, helping retailers tap into growing demand for zero sugar energy options.
“Following the recent launch of our Lando Norris Gold Can, we're excited to be celebrating another of Formula 1's brightest stars with the limited-edition Oscar Piastri cans,” said Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB. “Together, these launches reinforce Monster Energy's deep connection with the sport and give retailers another opportunity to tap into fans' passion for Formula 1.
“Limited-edition packs generate real buzz and collectability, so we expect strong demand from shoppers looking to get their hands on the new design while stocks last. Retailers should ensure the cans are highly visible in chillers and displays to make the most of the excitement.”