Merchant Gourmet is bringing a fresh approach to baked beans with the launch of its new range, featuring three different flavours - Gourmet Baked Beans in a Rich Italian Sauce, Barbecue Baked Beans in a Smoky Tomato Sauce, and Masala Baked Beans in a Spiced Tomato Sauce.
Baked beans continue to be a staple in UK households, yet shopper expectations are evolving. Merchant Gourmet is seeking to shake up the category through bold, contemporary flavours high quality beans packed full of protein and fibre with no additives.
With 31 per cent of shoppers seeking baked beans with less sugar and 15 per cent looking for easier-to-prepare options, Merchant Gourmet’s microwaveable pouch format makes the range particularly well placed to appeal to shoppers looking for healthier, more convenient everyday choices.