pladis is adding a delicious berry variety to the nation’s favourite – McVitie’s Pink Raspberry & Cream Flavour Digestives.
Limited-edition McVitie’s Pink Digestives Raspberry & Cream Flavour biscuits are golden-baked McVitie’s Digestives topped with a luscious raspberry and cream flavour coating, bringing together nostalgic flavours in a fun, fruity and moreish bite.
“As we continue to celebrate 100 years of McVitie’s Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation’s favourite,” explains Benazir Barlet-Batada, Marketing Director, pladis UK&I.
“We know consumers are currently enjoying nostalgic flavours across a wide range of food and drink products, and that nostalgia in food isn’t just about recreating the past, it’s about rediscovering it in a way that feels new and exciting. Meanwhile pink is also still trending as a popular colour across food and drink.
“Our new Pink Digestives are fun, fresh and packed with fruity flavour, designed to delight loyal Digestives fans and foodies alike.”
McVitie’s Pink Raspberry & Cream Flavour Digestives (RRP £2.35 PMP £2.25) are rolling out across multiple retailers, wholesale depots and convenience stores from July.
