Snacking heavyweight Pladis has announced the departure of its CEO Salman Amin with immediate effect.
In a brief statement, the McVitie’s biscuits manufacturer, owned by Turkish conglomerate Yildiz Holding, said Amin has left for “personal reasons”.
“We can confirm Sridhar Ramamurthy, chief financial officer, and Tim Brett, managing director Europe and developing markets, have assumed temporary oversight of Pladis," the statement added.
Ramamurthy and Brett have assumed temporary oversight of the business until a new CEO is appointed.
Amin joined Pladis as Chief Executive in February 2019.
He previously held senior roles at PepsiCo and SC Johnson and served as a non-executive director at ITV. His temporary successors bring extensive experience, with Ramamurthy having previously worked at Unilever and Brett at The Coca-Cola Company.
At Pladis, Amin was accountable for all the categories and geographies of the company, including Europe, the US and the Far East.
Amin’s departure follows a shake-up of the Pladis leadership team earlier this year in a bid for further growth.
Prior to Jan 1, the snacking giant operated with a Turkey, Eastern Europe & Central Asia (TREECA) division (its largest business) and a Western Europe & emerging markets division.
From Jan 1, the boundaries were redrawn with Turkey and Central Asian business merging with Europe and emerging markets business. Another division was dedicated to account for Nigeria and Sub-Saharan Africa, as well as Australia and New Zealand.
While announcing the same, pladis stated that this change would better align “the geographic and economic synergies of Pladis’ European markets that operate within the EU trading bloc, bringing further scale and momentum to the region’s operations".
Amin has been credited for revitalising the company, formed in 2016 through the merger of several established businesses.
He undertook a bold transformation plan, called ‘Compete to Win’, and since 2019, pladis has achieved a 50 per cent increase in revenue, while profits doubled, making it one of the fastest-growing snacking companies in the world.
Amin has also led efforts to increase the diversity at the company, establishing pladis’ first-ever Global Inclusion, Diversity and Equity Board in 2021, with external experts.
He is the winner of the CEO of the Year award at the 2022 GG2 Leadership Awards.
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