Key Summary
- New bagged sweet addition tracks classic favourites
- Real fruit juice with zero preservatives guaranteed
- Also available as impulse-sensitive PMP
Maynards Bassetts has announced Classic Fruit Mix, a new addition to its line-up, bringing four of our consumers’ favourite fruity flavours to the range: Apple, Cherry, Strawberry and Blackcurrant. Made with real fruit juice, no preservatives and natural flavours and colourings, Classic Fruit Mix is rooted in iconic British heritage, making it the perfect new option for shoppers of all ages.
Launching from July, Classic Fruit Mix is non-HFSS, and available in both 110g non-PMP and £1.35 PMP formats, making it an ideal treat for anyone looking for a little more juice in their life and the perfect addition to any retailer’s range.
Maynards Bassetts is a proud brand with over 100 years history of making some of the nation’s favourite sweets, bringing families and friends together.
“Maynards Bassetts has been setting the juice loose for decades and we couldn’t be happier to announce this new addition to the portfolio," said Jenna Lee, Brand Representative for Maynards Bassetts. "Classic Fruit Mix contains some of our customers’ favourite flavours wrapped up into one pack, which is HFSS compliant and brings a touch a nostalgia to a ‘proper’ grown up treat.”
Perfect for sharing with friends and family, Classic Fruit Mix is sure to drive sales for stockists by enticing customers old and new with its delicious innovation rooted in juicy natural flavours.
Maynards Bassetts is known for its quality and classic confectionery brands such as Jelly Babies and Wine Gums.Classic Fruit Mix Product Weight: 110g
RRP: £1.35
Case size: 10