Unitas has announced the launch of a new confectionery line to its Local Living portfolio, giving shoppers a choice of classic sugar confectionery favourites.
Launching on today (Oct 5), the range includes Fizzy Mix, Giant Fizzy Strawbs, Mini Pencils, Tangy Mix, Sour Snakes and Party Mix, with each variety available in a £1 pricemarked 130g sharing bag.
The launch arrives at a time when price remains an important part of the confectionery fixture, with pricemarked packs accounting for 47% of total confectionery sales. Sweet sharing bags also represent a significant opportunity for symbols and independents, generating an impressive £8.5m in annual sales across the channel.
Designed to offer both versatility and value, the new Local Living range addition enables retailers to tap into this established demand, with six varieties of sharing sweets to choose from. Each SKU delivers more than 30% POR, while the £1 pricemarked format clearly communicates the accessible price point.
Supporting the launch is Unitas’ “Our £1 just got sweeter” campaign, designed to bring the new range to life in-store and firmly place its accessible price point front of mind for shoppers.
The confectionery launch is the latest addition to the growing Local Living own brand range, following the recent introduction of a new home baking line, with plans to further expand the category with the addition of self-raising flour and plain flour, which will be coming soon.
The continued expansion of Local Living reflects Unitas’ focus on developing its own brand offer across key everyday categories to provide independent retailers with even greater choice while delivering value for their customers.
Milan Pinnock, Own Brand Marketing Manager at Unitas, said: “Confectionery is a key impulse category for independent retailers, so we wanted to create a range that makes it easy for retailers to offer shoppers plenty of choice at an affordable price.
“With six varieties, a clear £1 price point and more than 30% POR, the new confectionery line supports retailers with a straightforward proposition that delivers value for both their customers and their business.”
The new Local Living confectionery range will be available in Unitas member depots from w/c 5 October.