Maryland has announced the launch of Butterbeer cookies inspired by the wizarding drinks fans will recognise from the world of Harry Potter. With millions of fans globally, Harry Potter is one of the most popular franchises of all time and the Harry Potter x Maryland collaboration is set to present a huge opportunity for retailers in 2026.
Launching during the 25th anniversary year since the first Harry Potter film appeared on the silver screen, the limited-edition product will see the iconic crunchy, crumbly texture of a Maryland cookie paired with the sweet, rich, butterscotch notes that Butterbeer evokes.
Available now, Maryland Butterbeer Cookies will be available throughout “Butterbeer Season”, a celebration dedicated to the famous wizarding drink that takes place globally between 1 March and 31 May.
The launch is supported by an on-pack competition giving hundreds of fans the chance to win Harry Potter merchandise, with one grand prize winner receiving an all-expenses-paid trip to Warner Bros. Studio Tour Hollywood
Maryland Butterbeer Cookies will be available in a 200g standard roll-wrap (RRP £1.65) and Minis format and (RRP £1.50).