Manchester United has announced a new three-year partnership with The Coca-Cola Company, naming Coca-Cola as the club’s Official Carbonated Soft Drinks Partner in the UK and Europe.
The partnership will see Coca-Cola headline across matchdays and fan experiences, offering fans the perfect refreshment at Old Trafford and beyond. The agreement includes pouring rights for Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, and Dr Pepper Zero — providing a wide range of carbonated options at the stadium.
Manchester United and Coca-Cola will work closely together to bring fans even closer to the club through engaging activations, digital content and community-driven initiatives - designed to create memorable experiences for fans across the UK and Europe.
“Coca-Cola and Manchester United are two of the world’s most iconic brands, each with a proud history of bringing people together,” Marc Armstrong, chief business officer at Manchester United, said.
“We are forming a partnership that will go beyond matchday refreshments at Old Trafford - creating engaging and memorable experiences that connect our fans to the club in fresh and impactful ways.”
Elodie Peribere, senior marketing director, Coca-Cola, said: “Manchester United is one of the most iconic clubs in world football, with a legacy of greatness and a fanbase that spans generations. We’re proud to partner with the club to deliver uplifting and refreshing experiences for supporters through our leading carbonated brand, Coca-Cola.”
This partnership also complements Coca-Cola’s ongoing league-wide agreement with the Premier League. The Coca-Cola Company has announced a new three-year partnership with the Premier League in May, signalling the brand’s return to the world’s most-watched football league.