The Coca-Cola Company has announced a new three-year partnership with the Premier League, signalling the brand’s return to the world’s most-watched football league.
The soft drinks giant said the partnership will bring supporters closer to the action through exclusive fan activations, centre circle experiences, access to tickets, as well as becoming a partner of the upcoming Premier League Summer Series.
Coca-Cola will activate the sponsorship across multiple brands within its portfolio, including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade and Smartwater.
The partnership will launch for the 2025/26 season with an exclusive on-pack promotion in stores across the UK and Ireland. More details will be announced in due course.
“We are thrilled to be partnering with the Premier League, the most competitive and compelling football league in the world,” Javier Meza, president of marketing, Europe, Coca-Cola, said.
“Football and the Premier League are global passion points, and we look forward to uplifting fans and making their experience even better by bringing them closer to the action.”
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB, added: “Coca-Cola’s brand purpose is about bringing people together, and that’s exactly what happens on match days. This partnership is a brilliant opportunity to connect with fans through the drinks they know and love - and we know it will drive sales for retailers. With the Premier League’s incredible reach and our portfolio of much-loved brands, we’re well-placed to drive meaningful impact for our customers while creating memorable moments for consumers.”
Will Brass, Premier League chief commercial officer, said: “We are delighted to welcome back Coca-Cola as the Official Soft Drink Partner of the Premier League. Coca-Cola is loved and enjoyed by millions around the world, much like the Premier League, and brings years of experience in top level sport sponsorship and fan engagement. We look forward to working together over the coming seasons to drive further success for us both through this expansive, exciting partnership.”
The deal marks a return to the Premier League for Coca-Cola after the company initially partnered with the competition from Season 2018/19 onward.
