Coconut rum brand Malibu has teamed up with Scottish soft-drinks brand, IRN-BRU, to create ready-to-drink (RTD) cans of Mali-BRU. The palm tree inspired partnership captures summer in a can – from the Caribbean via Cumbernauld.
The sparkling mixed drink could be the cocktail of choice for sun-craving Brits. While the true flavour of IRN-BRU is shrouded in mystery, the ginger nectar’s unique profile “elevates Malibu’s signature sweet and smooth tropical coconut notes to offer a refreshing pre-mix drink which evokes white sandy beaches, iron girders, and a sun-kissed Cumbernauld”.
In support of the launch, Morrisons will be driving awareness through its social media channels and select On-Trade venues from Scotsman Group will also be serving the Malibu x IRN-BRU cocktail for a limited period, which will see menu-visibility in eight of its bars.
“Malibu has always been unashamedly proud to ‘Do Whatever Tastes Good’ and this phenomenal collaboration is no exception,” said Leanne Banks, Marketing Director at Pernod Ricard UK. “We’ve had a lot of fun bringing these two iconic and much-loved brands together – sweet and smooth coconut perfectly blended with the steely fizz of IRN-BRU, the new Mali-BRU RTD tastes like it was always meant to be!”
Adrian Troy, Marketing Director at AG Barr, said: “After a long, cold winter, we’re all in desperate need of some solar rays and summer vibes. So, right on cue, our partnership with Malibu allows us to give fans across the country some sunshine in a can!”
Mali-BRU will be available in 250ml cans at an ABV of five per cent.
