With warmer weather accelerating demand for chilled, fruity and value-led treats, Bobby’s is helping independent retailers turn summer impulse into profitable sales.
A key June must-stock is Bobby’s Ice Snappers, one of the brand’s strongest-selling lines and a proven warm-weather performer. During the recent heatwave, Ice Snappers delivered a record off-promo sales week, up approximately 33 per cent, while this year’s pre-sell grew 50 per cent, from 250,000 to 375,000 consumer units, demonstrating clear retailer confidence and shopper demand.
Retailers can build on this momentum with upcoming NPD, Sour Ice Snappers 48x50p, launching in five flavours, supplied ambient and ready to freeze. The launch taps into the fast-growing sour trend, with sour now worth £171m, representing 12 per cent of the market, and growing 4.5 times faster than the total market. Both Ice Snappers and Sour Ice Snappers contain no gelatine.
For value-conscious shoppers, Bobby’s Trinketto Original and Beach deliver proven demand at just 50p RRP, offering retailers an affordable, high-turnover treat from a compact shelf footprint. Vegan and gluten free, Trinketto has already sold more than 2,570,832 units so far in 2026, proving strong sell-through and consumer appeal.
Bobby’s also helps retailers maximise value sales with Rip Rolls and Laces, offering gelatine-free confectionery at a competitive 59p price mark, ideal for younger shoppers and families seeking affordable treats.
Sale-or-return. Free POS. Opening deals for new customers. Bobby’s gives retailers proven summer sellers with the support to sell through fast. Contact Bobby’s to stock the range.