Lipton Teas & Infusions is launching an Lipton Ice Tea teabag range, marking its first foray into the cold brew teabag market.
The launch presents a compelling commercial case for UK retailers, offering a significant opportunity to drive incremental sales and unlock new revenue streams by attracting a younger, highly engaged demographic. One in six tea purchases amongst Gen Z shoppers is Cold Tea, presenting a significant opportunity for retailers to capitalise on evolving consumer habits, directly targeting the 79 per cent of the UK population who carry a refillable water bottle.
The individually wrapped, plant-based pyramid teabags have been designed specifically for cold brewing in refillable water bottles, providing a flavour-packed solution to enhance daily refreshment on-the-go, while actively reducing single-use plastic. This is not just gently flavoured water but the full-on flavour of delicious ice tea, brewed cold, at home or on the go.
While Fruit & Herbal tea consumption typically dips in summer, Lipton Ice Tea is specifically designed for cold consumption, extending tea occasions year-round and mitigating seasonal fluctuations, tapping into a cold tea market already worth £67.7M and engaging 12.1 per cent of the GB population.
Available in Black Tea Peach, Green Tea Citrus Mint, and Hibiscus Raspberry, Lipton Ice Tea Infuse 10-pack range will be in Co-ops from late April.