Lavazza has launched a new ready-to-drink coffee range in partnership with Müller, as it targets growth in the chilled coffee category.
Available now in Sainsbury's and set to roll out across additional retailers in the coming months, the new range comprises four 220ml products: Cappuccino, Latte Macchiato, Caramel Latte and Cappuccino Tiramisù, inspired by the classic Italian dessert.
The launch combines Lavazza's coffee expertise with Müller's chilled dairy manufacturing capabilities, as the Italian coffee brand looks to expand into the fast-growing refrigerated coffee category.
According to the companies, the range has been developed to offer consumers a premium coffee experience in a convenient chilled format while creating new consumption occasions for the brand.
The UK launch forms part of a wider European rollout, with the products already available in Germany and Italy and further launches planned in other markets.
To support the launch, Lavazza is showcasing the new RTD range at Wimbledon through its long-standing partnership with The Championships. Visitors in the iconic Wimbledon Queue will have the opportunity to sample the drinks as they wait to enter the tournament.