Lavazza On the Move, the coffee to go proposition from Lavazza Professional, has announced a major partnership with Motor Fuel Group (MFG), with more than 600 Coffee to Go machines set to roll out across MFG locations in the UK from now through to spring 2027.
As consumers increasingly expect quality coffee as part of their everyday journeys, the partnership combines MFG’s extensive network with Lavazza’s coffee expertise to make a premium coffee experience more consistently available. Whether commuting, refuelling or stopping for a break, customers will have greater access to Lavazza coffee, delivered through a state-of-the-art machine designed around convenience, quality and life on the move.
Quality coffee is playing an increasingly important role in the evolution of forecourts into convenience and food-to-go destinations. According to Lumina Intelligence, quality hot food, coffee and branded concessions are key drivers of food-to-go growth in UK forecourts, with 84% of operators saying food-to-go will be extremely or very important to their business over the next five years.
Against this backdrop, the partnership with MFG represents an important opportunity to bring a premium Italian coffee offer to more consumers while supporting the evolution of the forecourt experience.
MFG is the first UK operator to introduce the new Coffee to Go machine developed by Lavazza Professional: the Coffee Essence. As part of this new consumer-centric proposition, customers will be able to choose between two Lavazza coffee blends, including classic favourites, decaf or specially selected blends. Alongside an expanded drinks menu featuring emerging consumer favourites such as matcha, customers can also personalise their drinks by adding syrups and extra coffee shots.
This creates greater choice for consumers, while maintaining the quality and consistency synonymous with Lavazza, the UK’s leading roast and ground coffee brand. Thanks to the machine’s advanced technology, consumption and user experience data are monitored and analysed, enabling continuous improvements to the overall experience.
Building on this new proposition, Lavazza Professional’s UK Market Director, Ken MacIsaac, says: “Partnering with MFG is an important milestone for Lavazza Professional and the continued growth of Lavazza On the Move.
"MFG’s scale and reach give us a powerful opportunity to make a high-quality Lavazza coffee experience available to more consumers, wherever their day takes them. Adding decaf to the offer is an important part of delivering on that ambition, giving more people the freedom to enjoy a Lavazza coffee that suits their preferences.
"The Coffee Essence machine brings together a striking new design, greater choice and high quality to elevate every coffee occasion. From a broader drinks menu and enhanced personalisation to a contemporary look and feel designed to stand out in high-footfall environments, every element has been developed around evolving consumer expectations.
"At the same time, the solution has been designed to support our partners through improved operational efficiency, demonstrating how Lavazza Professional continues to innovate for both consumers and operators within the Coffee to Go channel.”
The new proposition is also designed to create value for MFG customers, as William Bannister, CEO of Motor Fuel Group, comments, “Motor Fuel Group serves in the region of 25 million cups of coffee per year through its UK-wide network of forecourts and convenience stores. We are delighted to launch this new partnership with Lavazza Professional.
"Both businesses have worked closely together to create a new state-of-the-art coffee offer. The Lavazza On the Move brand will give our customers a greater choice along with great value - and some of the best tasting coffee in the UK.”
Together, the partnership and the launch of Coffee Essence machine reflect how the coffee market is evolving, as key players respond to changing customer needs and expectations.
This collaborative launch brings together the expertise of both Lavazza Professional and MFG to create value for consumers and operators through greater choice, high quality and everyday convenience.
As Lavazza On the Move continues to expand across forecourts, convenience retail and other high-footfall environments, the focus remains on delivering premium coffee experiences that fit seamlessly into modern consumer routines.