Lanes Health the family-owned business known for OTC household brands including Olbas Oil, Jakemans and Kalms, has announced they have acquired all distribution rights to Go2, the 100 per cent natural essential oil inhaler sticks. This addition to the Lanes Health portfolio strengthens their plan for ambitious growth in the UK and internationally.
Lanes Health is taking a strategic approach to growing its portfolio with a focus on creating products and acquiring brands such as Go2 which impact people’s lives for the better.
The Go2 brand was founded by Marc Shipman, a father of three, entrepreneur and amateur freestyle wrestler who discovered the impact that essential oils had on his busy life and wellbeing in 2016. Over a 24-month period he researched everything there was to know about essential oils and tested products from all over the globe, until he was an expert in blending.
Determined to bring the proven benefits to as many people as possible, he developed the Go2 inhaler sticks, designed to ensure the quickest effect and easiest access on the go, creating a better day for people and being their go-to mood changer.
All elements of distribution rights will belong to Lanes Health including sales, marketing and activations. The Go2 manufacturer will still be responsible for the product, packaging and safety. The sticks are due to have a packaging update to the case as they join Lanes Health.
Lanes Health will be focusing solely on Go2’s core range of grab 'n’ go, no fuss wellness products: the Energy Stick, Focus Stick, B.Calm Stick and Sleep Stick.
Lanes Health will support Go2’s marketing initially through a strong social media campaign, followed by further investment as their distribution develops.
“We are delighted to be able to leverage our expertise and established foothold in OTC and herbal remedies to support the growth and acceleration of the Go2 brand through the expansion of the brand’s distribution footprint," said Aden Kelly, Sales Director of Lanes Health.
“As a family business, we like to think of all our brands as part of that family. A strong product range and excellent customer relationships has been key to our success so far, and we are keen to keep building on that as we grow even further.”
Marc Shipman, the founder of Go2, said: “Lanes Health is a renowned and respected company within the natural health and wellbeing sector, and we know this partnership is a brilliant move for the future of our company. We are looking forward to seeing where it takes us.”
