KP Snacks today unveils its refreshed "25 to Thrive" ranging advice using the latest category insights and category drivers to help retailers boost Bagged Snacks sales. The easy-to-follow advice includes a range recommendation of the 25 best-selling products in PMP format, that deliver a perfectly balanced range for today’s convenience shopper.
The Bagged Snacks category represents a key opportunity for independent retailers, worth £5.4bn and growing in value, with the 25 spotlighted SKUs generating nearly a third of all category sales within the Symbol and Independent channel.
The guide, designed using the latest insight and with input from the KP SnacKPartner retail ambassador forum, features an updated, easy-to-follow planogram and helpful top tips to maximise category sales, while also tapping into major consumer missions and occasions including Food to Go, Treats, and Planned top up. With clear direction on how to apply the guidance to either a one or two-bay fixture, "25 to Thrive" caters to stores of all sizes. The guide also references recent in-store retailer trials which showed that implementing the guidance could add +15 per cent to a retailer's category sales.
"KP Snacks is dedicated to helping independent retailers thrive in the fast-paced, high-value Bagged Snacks category," said Stuart Graham, Head of Convenience & Impulse and Value Channels at KP Snacks. "All 25 recommended SKUs are PMPs, highlighting the critical role of this format, which now accounts for 61 per cent of Bagged Snacks sales, appealing to consumers by offering clear value and shelf standout.
“By harnessing the latest category insights and working directly with our KP SnacKPartner Forum for on-the-ground experience and input, we have updated '25 to Thrive' with fresh, actionable guidance to help retailers unlock additional category sales”.
Download the fully updated "25 to Thrive" brochure here.